Manage, Monitor, Evidence.

Making impact make sense

We help funders and nonprofits understand their impact, learn what works, fix what doesn’t, and tell a clearer story about the difference they make.

Through practical strategy, intuitive data tools, and hands-on support, we turn information into insights you can act on.

Trusted by more than 1,800 organizations across 32+ countries.

Partnering with organizations turning ideas into action

90% of nonprofits collect data.

Only 6% of respondents believe they use it effectively.

Slalom, Hidden Value in Data for Nonprofits, 2023

90% of nonprofits collect data.

Only 6% of respondents believe they use it effectively.

Slalom, Hidden Value in Data for Nonprofits, 2023

90% of nonprofits collect data.

Only 6% of respondents believe they use it effectively.

Slalom, Hidden Value in Data for Nonprofits, 2023

How we help

Let your impact speak for itself

We work with you to build the strategy, systems, and confidence to understand the difference you’re making and tell your story clearly.

01

Define your impact.

Get clear on the difference you want to make, how you’ll get there, and how you’ll know it’s working.

Impact strategy, theories of change and measurement frameworks.

02

Understand your impact.

Create simple ways to collect and make sense of your data, so you can see what’s working without adding unnecessary work.

Data systems, surveys, analysis and dashboards.

03

Share your impact.

Learn from the work and tell a clear, compelling story about the difference you’re making.

Workshops, coaching, learning cohorts and ongoing support.

Who We Help

Different roles.
Same ambition.

01

For funders and donors

We help you understand the difference your funding makes and support your nonprofit partners to learn and grow, without adding more paperwork.

02

For nonprofits

We help you build the tools, evidence, and confidence to improve your work, demonstrate your impact, and communicate it more powerfully.

About Upshot

Part impact partner.
Part critical friend.
Part data translator.

Upshot is a nonprofit social enterprise that has spent more than a decade helping organizations understand and strengthen their impact. We combine practical strategy, intuitive technology and human support, working with funders, nonprofits and purpose-led organizations around the world.

We believe impact measurement should help people make better decisions, not simply produce better reports. That means starting with what is useful, building only what is needed and making sure the people doing the work can actually use it.

10+

Years of experience

1.8k+

Organizations supported

32+

Countries reached

Independent. Nonprofit. Built by the social sector for the social sector.

Nonprofits that receive capacity-building support grow their budgets by ~10% over the following 3 years.

NC State University & American University

Nonprofits that receive capacity-building support grow their budgets by ~10% over the following 3 years.

NC State University & American University

Nonprofits that receive capacity-building support grow their budgets by ~10% over the following 3 years.

NC State University & American University

Friends of

Want to be more intentional about your giving?

Great organizations are everywhere. Funding is not.

Our philanthropic partner, Friends Of, helps donors look beyond the usual names to discover and fund overlooked nonprofits. Upshot works behind the scenes, equipping those organizations with the tools and expertise to strengthen their work and help that funding go further.

Get In touch

Let’s make impact easier to understand and use.

Whether you are shaping a giving strategy, strengthening a nonprofit or trying to make better use of your data, we would love to hear what you are working on.

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Manage, monitor, evidence.

Upshot USA operates under the fiscal sponsorship of Myriad USA, a registered 501(c)(3) public charity.

© 2026 Upshot. All rights reserved.

Manage, monitor, evidence.

Upshot USA operates under the fiscal sponsorship of Myriad USA, a registered 501(c)(3) public charity.

© 2026 Upshot. All rights reserved.

Manage, monitor, evidence.

Upshot USA operates under the fiscal sponsorship of Myriad USA, a registered 501(c)(3) public charity.

© 2026 Upshot. All rights reserved.